Exciting News! Beloved Burger Chain Set to Open New Location Soon with Ambitious Plans for 10 More

Whataburger is set to expand its presence by opening ten new locations this year, primarily in North Carolina. Nine locations will debut in North Carolina, while one will be in South Carolina. This move marks a significant step for the beloved Texas chain, which has been eyeing these states since at least 2022.

The first location will open in Gastonia, just outside Charlotte. CEO Debbie Stroud expressed her excitement, noting, "For 75 years, Whataburger has been growing, but our heart has always been in local communities like Gastonia." Stroud, who spent years in North Carolina, sees this expansion as a return home.

The company aims to create memorable experiences for customers, serving food that is “hot, fresh, and made just like you like it.” Currently, Whataburger has over 1,100 locations nationwide.

Upcoming Openings

Here’s a quick look at when and where you can find the new Whataburger spots:

• May 29: Gastonia, NC
• June 2025: Hickory, NC
• Summer 2025: Charlotte, NC
• Summer 2025: Indian Land, SC
• Summer 2025: Greensboro, NC
• Late Summer 2025: Winston-Salem, NC
• Fall 2025: Archdale, NC
• Fall 2025: High Point, NC
• 2025: Kernersville, NC
• 2025: Mooresville, NC

Name Controversy

Whataburger’s entry into North Carolina has stirred some legal issues. Its name closely resembles a local chain called What-A-Burger, leading to a lawsuit in January. Both chains continue to operate with their names despite the ongoing tensions.

Local Reactions

The community’s response has been mixed. While many are thrilled, some feel frustration over the name similarity. A local Facebook user shared their enthusiasm: “I hope it’s as good as the ones in Texas!! Best fast food I’ve ever had.” Others voiced concerns, such as, “We already have What A Burger in Kannapolis,” calling for Whataburger to reconsider its name.

Context and Trends

As fast food competition heats up, Whataburger isn’t alone. KFC rival Chicken Salad Chick plans to open its 40th location soon, and Burger King is rolling out special deals.

In today’s fast-food landscape, brands must balance expansion and community integration. Historically, chains like Whataburger thrive by tapping into local culture while facing challenges like brand identity disputes.

You can see the latest updates and details on Whataburger’s expansion plans from reliable sources like WCNC and Chron.

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Section: Money:News Money,Fast Food,Food and drink,Money US,Store openings,North Carolina,South Carolina,Texas