Boosting Global Reach: How Government Quality Standards Aim to Propel Indian Products Worldwide – Insights from Nidhi Khare

New Delhi: The Department of Consumer Affairs (DoCA) is aiming to improve the quality of Indian products. This initiative is vital for helping local businesses compete on a global stage. At the recent ‘Bharat Quality Mission’ event, Nidhi Khare, the Secretary of DoCA, emphasized that quality matters in both exports and the domestic market.

“To succeed in trade or commerce, we must be globally competitive,” Khare stated, highlighting the need for high quality across all sectors. Today’s consumers want reliable products, and quality assurance is key to meeting their expectations.

A significant focus is also on micro, small, and medium enterprises (MSMEs), which form the backbone of India’s manufacturing sector. The government is working closely with these businesses to tackle challenges related to quality. Khare mentioned, “Understanding and addressing the concerns of MSMEs is crucial.”

Reference to recent data supports this effort: a survey by the Quality Council of India indicated that 74% of consumers prioritize product quality. This showcases a growing demand for transparency and trust in the marketplace.

Moreover, history shows us that nations that prioritize quality often see long-term growth. Countries like Germany and Japan have built their reputations on quality assurance, leading to greater consumer confidence and market success. India, too, can learn from this. Khare believes that establishing the credibility of goods and services is essential for national growth.

The ‘Bharat Quality Mission’ engaged various MSME stakeholders to spread awareness about quality assurance. The goal is simple: raise industry standards, foster consumer trust, and drive economic growth.

To learn more about quality standards and consumer protection, you can visit the [Quality Council of India](https://www.qcni.org.in/) for further insights.

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