Why Amazon Prime Video’s ‘Étoile’ Was Canceled After Just One Season: Exploring the Shocking Decision Despite a Two-Season Order

Prime Video has decided to cancel “Étoile,” a ballet series from the creators of “Marvelous Mrs. Maisel,” Amy Sherman-Palladino and Daniel Palladino. This decision comes just six weeks after the show premiered, despite positive reviews from critics. All eight episodes were released at once, a streaming model that is becoming less common.

“Étoile” followed Luke Kirby and Charlotte Gainsbourg as directors trying to save their ballet companies. The show was greenlit in early 2023, shortly before “Mrs. Maisel” wrapped up its run. That show also received a two-season commitment, but after a pilot was made.

Interestingly, the approval for “Étoile” came from the previous head of Amazon MGM Studios, Jennifer Salke, who stepped down just as the series launched. In an interview prior to the premiere, the creators were uncertain about a second season, even though the show was initially expected to continue.

The cancellation of “Étoile” adds to a growing trend in the entertainment industry, where even promising shows are not guaranteed longevity. Streaming platforms are focusing on viewer engagement and retention more than ever. According to a recent survey, about 53% of viewers believe that streaming series should continue if they receive good reviews, reflecting a desire for more quality content.

As audiences navigate this changing landscape, it’s clear that success is not just about initial acclaim; viewership numbers and strategic decisions at the executive level play crucial roles. The fate of shows like “Étoile” highlights how quickly tastes and strategies can shift in the competitive streaming market.

For more on the impact of viewer decisions on show cancellations, you can check out sources like Variety for industry insights.

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Amy Sherman-palladino,Daniel Palladino,\u00c9toile,Prime Video