In April 2025, Italy’s retail sales saw a modest increase. According to Istat, the national statistics agency, sales rose by 0.7% in value and 0.5% in volume. However, looking over the past three months, growth was minimal, with a 0.1% increase in value but a decline of 0.4% in volume.
Year-over-year, April’s numbers were more encouraging, with retail sales climbing 3.7% in value and 1.9% in volume. Large-scale distributors played a significant role in this growth, showing a 6.8% increase compared to April 2024. Small-scale distribution also saw a slight bump, up 0.9%.
On the downside, non-store and online sales faced challenges, dropping by 0.1% and 0.7%, respectively. Moreover, non-food categories struggled significantly. Sales of shoes, leather goods, and travel items fell by 3.9% compared to the previous year.
This mixed picture reflects broader trends in consumer behavior. In recent surveys, shoppers indicate a preference for sustainable products and experiences over material goods. According to a report by [McKinsey](https://www.mckinsey.com/featured-insights), sustainability is now a critical factor in purchasing decisions for many consumers.
Overall, while Italy’s retail market shows signs of recovery, challenges in specific sectors highlight the importance of adapting to changing consumer preferences.
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