Discover Flavor: Le Conte Avenue Food Trucks Serve Up Diverse Cuisines for Westwood Foodies

Natalie Moore runs Philly Jawnz, a popular food truck in Westwood that specializes in Philadelphia cheesesteaks and hoagies. After moving from Philadelphia and exploring areas like Beverly Hills and Santa Monica, she chose Westwood for its strong community feel.

Seeing other food trucks in a public parking lot on Le Conte Avenue, Moore reached out to learn how to secure a lease there. Since settling in, her experience has been “wonderful,” serving meals to UCLA’s emergency room staff and catering for football events.

The food trucks on Le Conte Avenue, including hers, have provided tasty, diverse options since early 2025. Moore’s connection with the community has been rewarding, leading her to renew her lease for another year. She also dreams of becoming an on-campus food truck, although space and logistical challenges limit the number of trucks allowed on campus.

A UCLA Housing-Dining spokesperson explained that safety and logistics are important when adding food trucks. New vendors must meet strict requirements, like food safety certifications and student interest, causing limited approvals each term.

To encourage customers, Moore offers a $5 discount for social media posts featuring her food truck. She enjoys offering free samples to introduce people to Philadelphia’s cuisine.

The late-night scene in Westwood is bustling with food trucks. Kenneth Bolt, a UCLA facilities manager, appreciates having these options when he works late. He’s a fan of Philly Jawnz, noting that while food trucks may be pricier, the quality is worth it.

Govinda Datta Dasa runs Krishna Lunch SoCal, a non-profit vegetarian food truck that operates on Le Conte Avenue. Dasa believes in making food accessible, especially for students, and runs his truck on donations. He aims to connect food with spirituality, emphasizing that everyone should have access to meals.

Community feedback has been largely positive. Jacob Wasserman from the North Westwood Neighborhood Council noted that food trucks enhance available dining options, potentially benefiting local businesses as well. He hopes for more food truck diversity, emphasizing the need for affordable choices.

The rise of food trucks not only meets the demand for varied cuisine but also fosters community ties. According to a recent survey, food trucks have gained popularity among college students, with 78% enjoying the convenience and variety they offer. This trend reflects a broader shift towards food accessibility in urban areas.

In conclusion, Philly Jawnz and other food trucks are more than just food vendors; they are a vital part of the Westwood community, enriching the dining experience and supporting local culture.



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