Meghan Markle Expands As Ever Lifestyle Brand with Exciting New Hotels and Restaurants!

Meghan Markle is expanding her lifestyle brand, As Ever. The Duchess of Sussex, now 43, aims to include hotels and restaurants in her portfolio, having recently trademarked the brand for “hospitality services,” as reported by the Sun.

Her plans might involve temporary lodgings along with food and drink services. Markle has always shown her love for hosting, which she highlighted in her Netflix series, “With Love, Meghan.” She mentioned relishing the process of preparing guest rooms and creating welcoming spaces.

Netflix already renewed “With Love, Meghan” for a second season as part of a $100 million deal initiated in 2020. It’s a significant achievement, especially as Markle contemplates business projects with her daughter, Lilibet. She hinted at this during a conversation on her podcast, “Confessions of a Female Founder,” where she expressed excitement about possibly building something together in the future.

Aside from hospitality, As Ever will also feature a curated collection of home essentials. According to Netflix, the inaugural collection includes eight items Meghan has developed, reflecting her experiences in home cooking and entertaining. Each product is carefully selected, with plans to introduce new items each season.

Interestingly, Markle shared why she changed her brand’s name from American Riviera Orchard to As Ever. She found the original name too complicated and decided to streamline it. “It became something of a word salad,” she joked, revealing that she secured the new name in 2022 as her vision solidified.

The rise of lifestyle brands has been notable in recent years, with many celebrities attempting to carve out personal brands that resonate with their audiences. According to a 2022 survey, over 70% of consumers are more likely to purchase from brands associated with a celebrity they admire. This shows the power of personal branding, especially among public figures.

In a world where authenticity matters, Markle’s journey reflects broader trends in entrepreneurship and personal branding. As her plans unfold, many will be watching how she shapes her brand in this competitive space.

Source link

Entertainment,celebrity businesses,meghan markle,prince harry,royal family