Discover TUI’s Exciting New Brand Shop: Where Holidays Meet Lifestyle!

From June 13, 2025, TUI is bringing its vacation spirit right into your home! The travel company has launched an online Lifestyle Shop that showcases its popular brands like TUI, TUI Blue, TUI Magic Life, and Robinson. Here, you can find everything from beach bags to quirky rubber ducks and even stylish tennis socks.

The TUI Lifestyle Shop offers a carefully curated selection of high-quality products that reflect fun, relaxation, and adventure. A standout item is the TUI HORZN suitcase, known for its unique design and functionality. Along with these items, there will be seasonal collections and special deals for travel agencies and partners, giving them exclusive access to unique products.

Mario Kriebel, the Head of Global Payment & Travel Management at TUI, said, "We aim to establish TUI as a global leisure brand—where vacations blend seamlessly with daily life." This shop is part of TUI’s effort to enrich customer experiences by combining travel, sports, and lifestyle.

They plan to continuously update their product range with exclusive items and partnerships. The tech behind the shop will be regularly enhanced to ensure a seamless shopping experience.

As part of the launch, TUI is hosting a prize draw on their global LinkedIn page. You can win exciting products, including the grand prize of the TUI HORZN suitcase worth €399, and four merchandise bundles valued at €150 each. The competition runs until June 30, 2025.

This new venture aligns with recent trends in consumer behavior, where shoppers increasingly seek brands that blend lifestyle with their interests. Research shows that over 60% of consumers prefer buying from brands that resonate with their personal values and lifestyle. TUI’s move could tap into this growing demand for brands that inspire everyday joy and adventure.

As TUI continues to evolve, it’s clear they’re not just selling travel—they’re selling a lifestyle. If you’re looking to add a little vacation vibe to your daily life, check out what they have to offer at TUI Lifestyle Shop.

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