Discover TUI’s Exciting New Online Lifestyle Shop: Your One-Stop Destination for Travel Essentials!

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Discover TUI’s Exciting New Online Lifestyle Shop: Your One-Stop Destination for Travel Essentials!

TUI has launched its very first online lifestyle shop, bringing together its brands in one convenient place. Now, you can find everything from a stylish TUI beach bag to fun TUI Blue rubber ducks and trendy Robinson tennis socks. The shop is already up and running at TUI Lifestyle Shop.

This collection features a mix of products that embody relaxation, fitness, and everyday style. One standout item is the TUI HORZN suitcase, known for its sleek design and practical features. Customers can expect high-quality products along with limited collections and seasonal offerings. Travel agencies can also enjoy exclusive deals and unique items.

Mario Kriebel, who heads Global Payment & Travel Management at TUI, shared, “We’re working to position TUI as a global leisure brand that integrates with our customers’ daily lives.” He believes the shop offers a fresh take on combining travel with lifestyle.

As they expand their inventory, TUI is also improving the shopping platform for a more user-friendly experience.

To celebrate the shop’s launch, there’s a prize draw happening on TUI’s LinkedIn page. Participants could win a TUI HORZN suitcase valued at €399 or one of four merchandise packages worth €150 each. The contest runs until June 30, 2025.

In recent years, the online shopping market has seen significant growth, especially post-pandemic. According to a report by eMarketer, US e-commerce sales increased by nearly 15% in 2021 alone. This trend reflects consumers’ shift toward online platforms for convenience and variety. TUI’s quick move into e-commerce shows they’re responding to this change, prioritizing a seamless shopping experience.

With brands increasingly mixing lifestyle with travel, TUI’s initiative may inspire other companies to explore similar paths. Hotel chains, airlines, and travel agencies could follow suit, blending everyday products with vacation-inspired themes.

In the social media sphere, reactions have been mostly positive, with users expressing excitement about the unique items available and the brand’s fresh approach. The launch seems to resonate with a younger demographic, eager for products that reflect their travel passions while also enhancing their daily lives.



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