Get Inked? Score a BOGO Deal This Friday the 13th – Just Like a Chipotle Bag!

While many see Friday the 13th as unlucky, Chipotle is turning the day into a celebration, especially for tattoo lovers. Inspired by playful memes, they are inviting fans to show off their ink with a special buy-one-get-one offer from 3-4 p.m. on June 13. Whether you have a permanent tattoo or a temporary one, you can enjoy this deal.

Additionally, Chipotle is launching a fun collection of temporary tattoos. There will be 13 unique designs, reflecting beloved brand elements—think ingredients, the classic black fork, and phrases like "Chipotle is my life."

Stephanie Perdue, Chipotle’s VP of Brand Marketing, shared, "On this special day for tattoo enthusiasts, we’re celebrating our superfans. For those not ready to commit to a permanent piece, our new temporary designs offer a sneak peek into the vibrant culture we promote."

Fans gathering at 13 select restaurants will also receive tattoo sheets with their orders during the promotional hour. Participating locations include spots in Atlanta, Chicago, New York, and San Francisco, among others.

In other Chipotle news, the company will soon introduce a new dip called Adobo Ranch, marking its first new flavor in five years. This creamy dip, featuring adobo pepper and assorted herbs, promises a smoky kick and will be available starting June 17. Chipotle Rewards members can sample it for free on its launch day, provided they enroll before the deadline.

In 2020, Chipotle introduced Queso Blanco, indicating their commitment to fresh, real ingredients. The popularity of varying flavors can largely be attributed to changing consumer preferences. A recent survey found that 60% of diners are eager to try new menu items, showing that customers enjoy a mix of tradition and innovation.

Chipotle’s fun promotion and new products highlight the brand’s engagement with its community, an important strategy in today’s fast-casual dining landscape. As food trends evolve, companies that adapt and connect with their audience typically enhance loyalty and growth.

For more updates, check out Chipotle’s official announcements here.

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