Capri Loans Unveils #TarrakiKeHaath Campaign: Celebrating India’s Unsung Heroes in the Workforce – Latest Updates from Indian PSU News

Capri Global Capital Ltd, also known as Capri Loans, has launched a new campaign called #TarrakiKeHaath. This initiative shines a light on the unsung heroes of India’s economy—people like shopkeepers, tailors, taxi drivers, and dhaba owners. Narrated by popular actor Pankaj Tripathi, the campaign celebrates their hard work and dedication.

Created by Rediffusion Brand Solutions, the campaign features powerful visuals and storytelling that focus on the hands of these individuals. Their hands symbolize aspiration, resilience, and dignity. Capri Loans aims to make financial services accessible to self-employed workers and small businesses, especially in urban and semi-urban areas.

Nishant Gehlot, the Head of Marketing at Capri Loans, puts it simply: “At Capri Loans, we don’t just finance livelihoods — we fuel aspirations.” To reach a wider audience, the campaign is rolling out through television, print, and digital channels, backed by a strong media plan.

Capri Loans is on the rise, boasting over 1,100 branches and more than 720,000 customer accounts. They are also using artificial intelligence and data science to enhance their services, aiming to empower even more people financially.

This focus on everyday workers comes at a crucial time. According to a recent survey by the International Labour Organization, about 81% of the global workforce is in informal employment, highlighting the need for financial support in this sector. As small businesses play a significant role in job creation, initiatives like Capri’s are vital for economic growth.

Online reactions to the campaign have been overwhelmingly positive. Many users on social media praised the effort to honor everyday workers, calling it a much-needed recognition of their contributions to society. This shows that campaigns that connect on a personal level can resonate deeply with the public.

For more on inclusivity in finance and the importance of supporting small businesses, you can check out reports from the [World Bank](https://www.worldbank.org/en/topic/jobsanddevelopment/publication/jobs-in-the-time-of-covid-19) that explore these pressing issues.

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