Meghan Markle’s Exciting Lifestyle Brand Announcement: Save the Date!

Meghan Markle recently announced that her lifestyle brand, As Ever, will restock its popular products on June 20. The first launch sold out in under an hour, showing there’s high demand for her offerings.

On Instagram, Meghan excitedly shared a teaser about the upcoming release, which includes customer-favorite items like jams, honey, and tea. She captioned her post, "Oh yes, honey…sweet things await."

In her newsletter, Meghan expressed gratitude for the initial launch’s success. "We anticipated excitement, but it was a surprise to sell out so quickly," she mentioned. Now, she’s keen to bring back beloved items along with some new surprises.

2025 has been a big year for Meghan. Along with As Ever, she launched her podcast Confessions of a Female Founder. On the show, she discussed wanting to avoid the "scarcity mentality" often seen in business. Instead of limiting products to create urgency, she aims for consistent availability, ensuring fans can enjoy her products regularly.

User feedback on social media has been overwhelmingly positive. Many fans appreciate her approach to customer satisfaction over traditional marketing tactics. One comment noted, “I love that Meghan focuses on keeping products available instead of making them feel exclusive.”

With the brand’s rapid success, Meghan is taking a moment to strategize the future of As Ever. She’s considering expansion into fashion and hospitality, focusing on understanding customer needs throughout the seasons.

"My heart is rooted in creating a home and garden," she shared. “Fashion is something I want to explore because it intrigues me.”

For further insights into Meghan’s journey, check out her podcast on Lemonada Media.

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