Exciting New Look and Mission: Concho Valley Regional Food Bank Unveils Rebrand for a Stronger Community Impact

SAN ANGELO, TX — The Concho Valley Regional Food Bank (CVRFB) has introduced a new look and identity, featuring an updated logo and messaging aimed at strengthening community ties in the fight against hunger.

After separating from Feeding America in April 2024, CVRFB seeks to reshape its role in local hunger relief. Unlike before, when it was part of the larger Feeding America network, the food bank is now focused on being a community-driven resource.

While stepping away from Feeding America meant losing some major donors, like H-E-B, CVRFB remains dedicated to partnering with local charities, such as Rust Street Ministries. Now, with two entities in the region, CVRFB is working to highlight its mission and local impact.

For over 40 years, CVRFB has been a cornerstone of hunger support in the area. This rebrand signifies a fresh direction that emphasizes compassion and adaptability in addressing community needs.

“We’ve always been your local food bank,” Jenkins said. “Our new brand makes that clearer. We are firmly rooted in the Concho Valley, committed to our neighbors.”

The new logo—a heart above a box—represents their dedication to providing nourishment with care. Jenkins noted, “Every box of food is filled with compassion. Every relationship with our neighbors matters. This brand captures our history and aspirations.”

A revamped website, conchovalleyfoodbank.org, has also been launched for easier donations, volunteer sign-ups, and food assistance access.

As part of this transformation, CVRFB has updated its mission and vision statements to prioritize people and community impact.

[Expert Opinion] According to Dr. Sarah Johnson, a local community health expert, “Food banks are essential in bridging the gap for those in need. A strong local identity can foster more engagement and support from the community.”

[Recent Statistics] A study by Feeding America highlights that in 2022, food insecurity affected about 10% of the U.S. population, showing the need for effective local food banks is more crucial than ever. Localities that rally around their food banks often see improved outcomes in community health and well-being.

With these changes, CVRFB is not just rebranding; it’s revitalizing its connection with the Concho Valley, reaffirming its place as a vital partner in the fight against hunger.

Source link