Discover Growgether: Rimashi Lifestyle’s Exciting New Parent and Baby Care Brand Unveiled by ABND

ABND, a top brand strategy consultancy, has just wrapped up an exciting project with Rimashi Lifestyle. They’ve created a new venture in the parent and baby care market called Growgether.

Growgether isn’t just another baby care brand. It’s all about supporting parents alongside their children. Its mission is centered around “Raising Better,” aiming to empower parents with smart, thoughtfully designed care essentials and a lively, supportive community.

The name Growgether comes from the idea of “growing together.” It reflects the brand’s goal of enhancing the parenting journey through innovation and shared experiences. ABND collaborated closely with Rimashi Lifestyle to develop a unique brand strategy, visual identity, and packaging that represent Growgether’s core values.

Kunal Vora, Founder-Partner at ABND, shared, “The journey of building Growgether has been incredibly meaningful. This brand focuses on improving parents’ lives, which ultimately benefits children and communities. It’s a timely and transformative mission, and we’re proud to have been a part of it.”

Daman Gill, Co-founder and CEO of Growgether, emphasized the need for support in parenting. “Parenting isn’t about being perfect. It’s about learning and growing every day. At Growgether, we want to redefine parenting by first empowering the caregivers. When parents feel supported, children thrive. Our products and community are designed with both parents and children in mind.”

Co-founder Ritika Gill added, “We understand the chaos of new parenthood—the sleepless nights, the self-doubt, and the flood of advice. We wanted to create a warm space filled with understanding. With every product and resource, we aim to reassure parents: ‘You’re doing better than you think.’ Growgether is more than a brand; it’s the supportive community we all wish we had.”

Currently, Growgether has soft-launched and is available on select e-commerce platforms, with plans for a broader launch on its own direct-to-consumer website coming soon.

### Insights and Context

According to a recent survey by the American Psychological Association, over 70% of new parents experience feelings of doubt and anxiety. This highlights the importance of support systems and communities like Growgether.

Experts in parenting psychology stress that having a supportive network can significantly improve mental well-being and parenting outcomes. As Dr. Laura Markham, a clinical psychologist and author, points out, “Parents who feel connected and supported tend to have stronger emotional bonds with their children.”

In today’s fast-paced world, parenting can be overwhelming. Growgether’s approach—focusing on both children and parents—reflects a growing trend in the market. Parents today seek brands that understand their challenges and provide genuine support.

With diverse comparisons to historical parenting practices, it’s evident how much has changed. In the past, parenting advice often came from family and community; today, it’s also driven by social media and online platforms. This shift underscores the need for spaces that offer real connection and understanding.

As Growgether continues to develop, it stands as a promising example of modern parenting support, aiming to create a better future for families everywhere.



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