Partners Group Expands Portfolio: Acquisition of MPM Premium Pet Food from 3i – Insights into Private Equity Trends

Partners Group is set to acquire MPM Products, a notable player in the premium cat food market. This deal highlights the growing interest in the pet industry, which continues to thrive even in changing economic times.

MPM, based in the UK, is known for its popular brands like Applaws, Reveal, and Encore. With products sold in over 50 countries, MPM has made a name for itself in both North America and Europe, primarily through online sales and retail channels. The company focuses on high-quality wet cat food that uses real meat and fish, appealing to pet owners seeking healthier options for their animals.

Recent trends indicate a rise in pet ownership, as more people choose to adopt pets as companions. This shift, along with the increasing demand for premium products, is driving growth in the cat food segment. According to the American Pet Products Association, spending on pet food and supplies reached $124 billion in 2021, showing a steady rise compared to previous years.

Partners Group, which manages $78 billion in private equity assets, aims to support MPM’s growth by expanding into new markets and enhancing its supply chain. Thomas Clark, Managing Director at Partners Group, emphasized the significant opportunities in the premium cat food space, noting that many existing brands have primarily focused on dog products.

Julian Bambridge, CEO of MPM, expressed enthusiasm about the future under Partners Group’s guidance. His vision aligns with a broader trend of the “humanization” of pets, where owners seek better quality foods that contribute to their pets’ well-being.

The transaction represents an ongoing shift towards branded consumer goods within the pet sector, which is seen as a strong investment area due to its resilient growth characteristics. This focus on quality and brand loyalty suggests a positive outlook for the future of premium pet food, as more consumers prioritize their pets’ health and happiness.



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