Happy Belly Food Groups Signs 40-Unit Development Agreement to Boost Wellness QSR in Quebec

Expanding Happy Belly Food Group’s Reach in Quebec

Happy Belly Food Group, a prominent name in Canada’s food industry, has exciting news. They’ve signed an agreement to open 40 restaurants under their Heal Wellness brand in Quebec. Heal is known for its delicious smoothie bowls and fresh smoothies, and this expansion marks a significant move for the company.

Sean Black, the CEO of Happy Belly, shared that this agreement shows Heal Wellness’s rapid growth. With this new venture, Heal Wellness will be present in its ninth province across Canada, now boasting a total of 180 units committed in Canada and the U.S.

A Growing Trend

The demand for quick and healthy dining options continues to rise. According to a recent survey by the International Food Information Council, about 60% of consumers are looking for healthier fast-casual dining options. With no clear market leader in Quebec for this category, Happy Belly is in a strong position to take advantage.

The company is also partnering with experienced local developers, who have a solid track record in launching franchises. This group previously helped roll out another of Happy Belly’s brands, Yolks Breakfast, in the province. Their local knowledge will be essential to Heal’s success.

Future Growth

Happy Belly’s strategy is light on assets, focusing on franchising to fuel growth while maximizing efficiency. Currently, they have 591 retail franchise locations in the pipeline, reflecting a balanced approach toward sustainable development.

The trend toward clean eating is not just a passing phase. As food preferences shift, many Canadians are consciously seeking out options that benefit their health. Heal’s menu, filled with acai bowls and smoothies made from real fruit, aligns well with this lifestyle.

In a statement, Black emphasized that the commitment to healthy eating and community involvement will be central to Heal’s expansion.

Happy Belly Food Group’s exciting move into Quebec highlights the growing trend in healthier dining options and shows their dedication to bringing fresh, nutritious choices to more people across Canada.

For more information about Happy Belly’s expansion and their brands, visit their website Happy Belly Food Group.

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Happy Belly, smoothie bowls, açaí bowls, Quebec, Heal Wellness