20 June 2025, 15:26
Picture: Alamy
Meghan Markle’s lifestyle brand, As Ever, is making waves. With products priced like $14 jams and $28 honey, it might seem pricey, but demand is skyrocketing.
Today, As Ever is relaunching at 4 PM (BST), just a few weeks after its first launch sold out in under an hour. Meghan’s marketing skills are on full display—her recent Instagram story featured a playful countdown, stirring excitement among followers.
Currently, the collection offers just nine items, but more are expected to drop soon. The focus so far has been on high-end kitchen goodies like jams, herbal teas, and unique honey varieties.
Meghan expressed her gratitude in a recent newsletter, saying, “To see everything sell out in less than an hour was a wonderful surprise.” She hinted at new “delicious surprises” coming with the relaunch, keeping fans eager for what’s next.
Picture: Meghan Markle / Instagram
The brand’s launch success highlights a shift in consumer behavior. Recent data shows that 60% of shoppers prefer unique, artisanal products over mass-produced items. Meghan’s focus on quality and craftsmanship aligns perfectly with this trend.
As the brand grows, its impact is clear. Online reactions show that fans appreciate the personal touch Meghan brings, sharing their favorite products on social media and praising her efforts to promote sustainability.
While the original launch letter focused on cozy kitchen moments and shared experiences, this relaunch is sharper and aimed at capitalizing on enthusiasm. As Ever is more than a brand; it’s a community. Meghan emphasizes connection—her brand resonates with those who enjoy a blend of nostalgia and modern luxury.
Picture: As Ever website
This relaunch also coincides with other milestones for Meghan, including her Netflix show gaining popularity with over 2.6 million views. Her ability to engage audiences across various platforms adds depth to her brand.
As Ever combines Meghan’s personal experiences with her entrepreneurial spirit. The brand aims not only to sell products but also to foster a sense of community and connection among its consumers. With such high expectations set, it will be interesting to see how the next chapter unfolds.