From PCHS Star to LSU: The Journey of an Emerging Sports Talent

JeMar Lincoln, a standout athlete and scholar from Pierce and Ware counties, has landed a role as the assistant director of the Name, Image, and Likeness (NIL) Department at Louisiana State University (LSU).

“I’m really happy to be doing something I love,” Lincoln expressed. He fondly recalls his humble beginnings, stating, “I grew up playing in backyards and now I’m at a major university. It’s incredible.” He believes his journey proves that with faith, strong mentors, and hard work, anything is achievable.

In his new position, Lincoln supervises 11 student interns and two graduate assistants. His tasks include creating educational programs for LSU’s athletes and collaborating with administrative staff on ongoing projects. He even coordinates podcast sessions that showcase student athletes’ diverse backgrounds. Lincoln enjoys being part of the vibrant atmosphere at LSU.

“I love the energy here. And let’s not forget Mike, our live Tiger mascot!” he said with a smile.

Lincoln’s journey started at Ware County High School, where he excelled both academically and athletically. He was an honor graduate and earned all-region selections in football and basketball. In college, he first attended Furman University on a full scholarship, where he played quarterback. His performance helped the Furman Paladins secure the Southern Conference Championship.

Later, Lincoln transferred to Georgia Southern University to pursue basketball. There, he made a name for himself and became a spokesperson for the athletics program. He was invited to speak at fundraising events, showcasing his leadership skills.

After earning his degree, he decided to further his education with a master’s in professional communication and leadership. Lincoln credits mentors like GSU football legends Tracy Ham and Adrian Peterson for helping him prepare for life beyond sports.

Outside of his professional achievements, Lincoln is engaged to Maya Herring, also a Georgia Southern graduate. Their wedding is planned for August. He comes from a family of educators, with his parents Jerome and Jeanette instilling the value of education and service in him. He’s also an active member of Macedonia Baptist Church.

As name, image, and likeness opportunities grow in college sports, Lincoln’s role becomes increasingly significant. According to a recent survey by the NCAA, over 80% of athletes are interested in learning more about NIL opportunities. This shift has the potential to transform student athletes’ experiences, offering them financial and personal growth avenues. Lincoln aims to guide athletes through these new opportunities, ensuring they leverage their potential in positive ways.

JeMar Lincoln’s story is not just about sports; it’s about leadership, community, and the power of perseverance. He hopes to use his role at LSU to inspire and uplift the next generation of athletes.

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