Discover Augsburg University’s ‘Greetings From’ Art Exhibit: Iconic Signs That Tell a Story

Exploring Minnesota’s Sign Culture

Signs are everywhere in our daily lives, often overlooked. Yet, they hold stories and memories of the places we visit. From quirky tattoo parlors in the Capital City to historic inns along the St. Croix River, every sign offers a glimpse into our community.

Recently, Kelsi Sharp, a sign maker with a design background, curated an exhibit at Augsburg University called "Greetings From." This display celebrates Minnesota’s iconic signs through about 30 stunning photographs and several hand-painted installations. Sharp describes her work as a heartfelt scrapbook rather than a dry historical overview.

She believes these signs do more than inform—they connect us to our past. “Most people remember specific signs. They trigger memories just like scents do,” says Jenny Wheatley, Director of Galleries at Augsburg University. This sentiment reflects a growing appreciation for local culture and history.

Interestingly, signs shape our regional identity. They hold our collective memories, linking us to famous eateries, small businesses, and the shared experiences they represent. Sharp argues that signage has the power to be more than practical; it can be romantic and beautiful.

Recent studies reveal that local businesses with unique signage often attract more customers. For example, a survey by the Small Business Administration found that well-designed signs can increase foot traffic by up to 50%. This trend emphasizes the importance of creative signage in nurturing community connections.

In social media, posts about local signs have surged, sparking conversations about favorite places and fond memories. Users share pictures and stories, reinforcing a sense of belonging and nostalgia.

As the exhibit closes soon, it serves as a reminder to appreciate the artistry around us. Next time you pass a familiar sign, take a moment to reflect on the memories and stories intertwined with it.

For more on the role of signage in community identity, check out this Pew Research report.

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