Lululemon Takes Legal Action Against Costco for Selling Alleged Knockoff Athleisure Wear

Lululemon is taking Costco to court, claiming the wholesale giant is copying its designs and selling them under the Kirkland Signature brand at lower prices. The lawsuit highlights how some companies create “knockoffs” of popular products, leading to confusion among buyers.

Lululemon says this trend is evident on social media with hashtags like “LululemonDupes,” where users find cheaper alternatives to the brand’s high-priced items, often costing over $100 each. The brand believes these copies harm its reputation by creating a false association with its authentic products.

In a statement, Lululemon emphasized the importance of protecting its designs. They invest heavily in innovation and take legal action to safeguard their intellectual property when necessary.

Consumer interest in brands like Lululemon and Costco has been growing. According to recent data, Lululemon’s revenues hit $10 billion last year, showcasing its success in the athleisure market. Conversely, Costco, with its private label strategy, reported a staggering $254.5 billion in revenue in 2024.

This case reflects a larger issue within the fashion industry, where the line between inspiration and imitation can often blur. Designers and brands frequently face challenges in maintaining their unique identity.

As the case unfolds, many are keen to see how it impacts consumer behavior and the broader market. The fashion world is watching, as this lawsuit could set a precedent for how similar disputes are handled in the future.



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