Unlocking AI Innovation: Meesho Launches BharatMLStack as a Game-Changer for Indian Startups

Meesho, a key player in India’s social commerce scene, has made a bold move by open-sourcing its machine learning platform, BharatMLStack, on GitHub. This decision aims to give Indian startups and developers access to powerful AI tools that are designed to meet the specific needs of the Indian market.

What is BharatMLStack?

BharatMLStack has been developed over the last few years to enhance Meesho’s operations. It has proven its reliability during high-traffic events, handling enormous amounts of data efficiently. In fiscal year 2025, for example, it managed an average of 1.91 petabytes of data daily and executed nearly 67 trillion feature retrievals.

The platform features essential components like a feature store and a user interface for orchestration. It enables functions like fraud detection, personalized search, and automated product tagging.

A Boost for Startups

This open-source release is a game-changer. Many startups struggle with the costs and rigidity of proprietary platforms. Debdoot Mukherjee, Meesho’s Chief Data Scientist, commented, “With proprietary platforms, you miss out on transparency. Open-source gives you control.”

For budding companies that might not have a dedicated tech team, BharatMLStack’s user-friendly architecture simplifies the process of building scalable AI systems. More established firms can use it without starting from scratch.

Tailored for India’s Digital Needs

BharatMLStack stands out because it caters to Indian internet habits and business requirements. It supports multilanguage search, works well on low-bandwidth connections, and is optimized for devices with limited resources. This makes it particularly relevant for startups aiming to connect with India’s vast consumer base.

The Impact on the Startup Ecosystem

The introduction of BharatMLStack brings numerous advantages:

• Affordable Access: Startups can utilize a high-performance platform without the burden of high costs.
• Quick Development: Pre-built modules reduce the complexity of creating AI products.
• Collaborative Community: Open-sourcing encourages feedback and innovation from the growing AI community.
• Scalability: The infrastructure can handle significant data loads, accommodating startups as they grow.

Looking Ahead

Meesho has plans to gradually open-source more modules to enhance BharatMLStack. Future additions may include model serving infrastructure and workflow tools, further enriching the tools available to startups.

Sanjeev Kumar, Meesho’s founder, expressed a broader vision: “Great technology should scale impact.” He sees this initiative as a way to foster innovation and empower Indian businesses as his company gears up for an IPO.

Conclusion

Meesho’s decision to open-source BharatMLStack is a transformative step for AI-driven startups in India. By providing accessible and scalable machine learning tools tailored to local needs, Meesho is not just strengthening its technological edge but also igniting innovation across India’s startup landscape. For companies navigating the complex world of AI, BharatMLStack offers a practical and cost-effective jumping-off point.

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