FitFeast Secures ₹5.5 Crore in Seed Funding After Exciting Shark Tank India Debut

FitFeast, a fresh player in the nutrition scene, has made waves by raising ₹5.5 crore in a recent seed funding round. This funding was led by the Gurugram-based firm Inflection Point Ventures (IPV) and included various other prominent investors.

Founded in 2021 by Aditya Poddar, FitFeast first captured attention on Shark Tank India in March 2025. Although they didn’t receive funding during the show, the exposure helped increase interest from investors and consumers. Aditya’s own journey of losing 20 kilograms through protein-rich diets struck a chord with many, aiming to make healthy eating enjoyable and accessible for Indian consumers.

FitFeast offers a unique selection of protein snacks and drinks tailored for Indian tastes. Their products include:

• Protein Chips (like Peri Peri flavor)
• Dessert Bars
• Smoothies (for example, Malai Kulfi protein shakes)
• Nut Butters

These items are carefully designed to combine health benefits with delicious flavors, proving that nutritious food doesn’t have to compromise on taste.

Smart Use of Funding

The new capital will be used in several strategic ways:

• Expanding sales through Direct-to-Consumer (D2C) channels and quick commerce.
• Enhancing marketing strategies with performance ads and influencer partnerships.
• Hiring skilled leaders to push growth.
• Developing new protein formats that appeal to various Indian palates.
• Increasing reach in metropolitan and Tier-1 cities.

Star Power and Investor Confidence

FitFeast has also attracted well-known cricket icons as supporters. Shane Watson, a retired Australian cricketer and initial customer, became a long-term investor. Indian all-rounder Axar Patel supports FitFeast both as an investor and ambassador, appealing to a younger, health-conscious crowd.

Growing Popularity

FitFeast is seeing impressive growth. The startup reports monthly revenues exceeding ₹50 lakh and distribution through major platforms like Zepto, Amazon, and Flipkart. They’ve sold over 10 million grams of protein, with a rapid fivefold growth rate recently, reflecting the demand for tasty, nutritious snacks in India.

Tackling Protein Deficiency

India faces a protein deficiency issue, making FitFeast’s mission vital. By providing convenient and enjoyable protein options, they aim to address this gap. As Vinay Bansal from IPV states, “India is becoming more aware of the need for protein in daily nutrition. FitFeast is taking advantage of this trend with quality, flavorful products.”

Looking Ahead: A Protein-First Lifestyle

FitFeast envisions more than just snacks. They aim to promote a protein-first lifestyle in India. By innovating their product range and boosting their marketing efforts, they are positioned to thrive in the growing health and wellness market. With India’s D2C market projected to hit $80 billion and e-commerce set to reach $325 billion by 2030, FitFeast is ready to grow along with these trends by offering products that resonate with the needs of modern consumers.

For more insights on nutrition and health trends, you can refer to this report.

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