Maison & Objet, the prominent design trade fair in Paris, is moving into a new phase as it transitions leadership. This event, run by SAFI and held twice a year, gathers thousands of design professionals and retailers from across the globe. Recently, Mélanie Leroy announced her departure from her role as managing director in a LinkedIn post, marking a personal milestone in her career.
Her exit coincides with significant changes in the design and events landscape. Trade fairs are now under pressure to adapt to new retail trends, digital engagement, and the rising expectations of both exhibitors and visitors.
Leroy brought substantial experience from positions at L’Oréal, Carrefour, and IDKids, where she led initiatives that integrated digital strategies and product development. During her time at Maison & Objet, she successfully redefined the event’s identity and expanded its digital presence. She introduced the MOM platform (Maison & Objet and More) and revamped the event calendar to highlight specific themes, making each edition unique. Under her leadership, the Women & Design network was also launched, drawing attention to women’s contributions in the design field.
According to a recent report from Statista, the global event industry is expected to grow significantly in the coming years. This shift indicates a need for trade shows like Maison & Objet to remain relevant and innovative. As the fair gets set to return from September 4 to 8, it will focus on showcasing emerging talent, continuing its role as an essential hub for the design community, especially during Paris Design Week.
With Leroy moving on, Maison & Objet faces fresh challenges in an ever-evolving market. The event must navigate the delicate balance of tradition and innovation, responding to what attendees want in a rapidly changing world. The future looks promising, as it embraces new ideas while honoring its legacy in design and culture.
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L'Oréal, Maison et Objet, Carrefour, Casino, fashion, network, luxury, beauty, professionals
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