Unlocking Potential: India’s £39 Billion Sports Economy Set to Double by 2027 – What This Means for Investors and Fans

London, July 28 (PTI) – India’s sports economy is booming. Currently valued at £38.84 billion, it could nearly double by 2027. This insight comes from a recent report analyzing global partnerships in sports technology and infrastructure.

The report, “Winning Together: Unlocking the Sports Economy between India and Manchester,” highlights Indian companies’ growing interest in Manchester’s vibrant sports scene. Released during the India versus England Test match at Old Trafford, it emphasizes investments across various sports, moving beyond cricket.

Vishakha Yaduvanshi, the Indian Consul General in Manchester, noted that the new consulate opened up fresh opportunities for partnerships. She described sports as a natural way to connect different regions with shared passions and performance cultures.

Recently, members of the Indian cricket team met Manchester United players, showcasing the cultural ties and shared fandom between the two nations. Jyoti Vij, Director General of FICCI, emphasized the potential for business collaborations and knowledge exchange, which could lead to significant innovations.

The report proposes creating a Bilateral Working Group to formalize public and private cooperation. It suggests establishing a sports-tech innovation hub and a talent exchange program in e-sports. There are also ideas for partnerships between academic institutions, such as Loughborough University and IIT Delhi, focusing on developing a balanced sports ecosystem.

Abhishek Binaykia, from Grant Thornton Bharat, highlighted how different systems can create frameworks for athlete development and sustainable infrastructure together.

P.K.S.V. Sagar, Chair of FICCI’s Sports Committee, pointed out the vast potential for collaboration in sports education and technology. He mentioned the significance of AI-driven performance analytics and fan engagement tools in enhancing the sports experience.

The recent India-UK Free Trade Agreement (FTA) is set to reshape the sports economy by reducing trade barriers and encouraging joint investments. Preeti Jhangiani, founder of the Pro Panja Arm-Wrestling League, called the FTA a “game changer,” opening doors across various sectors.

She also shared exciting plans for an “India-UK Arm Wrestling Series,” reinforcing how both nations can benefit from international sports.

The FTA, formally known as the Comprehensive Economic and Trade Agreement (CETA), was signed on July 24 and is currently moving through the UK parliamentary process before taking effect. This agreement is seen as a major step forward for Indian businesses aiming for growth in the global sports landscape.

In summary, as India and the UK deepen their sports ties, there’s a lot of potential for collaboration and growth that could transform the sports economy for both nations.



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