Sizzling Success: How Food Truck Workers in Southeast Wisconsin Thrive in the Summer Heat

MILWAUKEE — Food Trucks in the Heat

It’s a sizzling 90°F outside, and Milwaukee’s food trucks are feeling the heat. Cooking in a small, hot space without air conditioning is no easy task. But the passion for food keeps these truck owners going.

Ulises Hernandez from Carnitas Garcias tells us, “Yeah, it is very hot. All the time.” While their truck has some air conditioning, it only helps so much. The heat from cooking is always intense.

Emmanuel Flores from Street Munchies agrees. He says, “The heat is too strong from the cooktop, stoves, and fryers.” Imagine working in a sauna—the metal surfaces heat up quickly, making it tough to breathe. Some workers get creative, using fans or stepping outside to cool down during quiet times.

Business Impact

On particularly hot days, lunch crowds can be sparse. For instance, on July 28, during peak heat hours, food truck sales dropped. However, as the sun sets and temperatures cool, business picks up, especially at dinner.

Insights and Trends

Food trucks gained huge popularity in recent years. A 2022 study reported a growth of 20% in food truck businesses across major cities, showing that despite the challenges, they remain a beloved option for many. Social media plays a big role in this, with many food trucks sharing their journey online, gathering followers, and building a loyal customer base.

Expert opinions suggest focusing on customer engagement through social media can help food truck owners innovate. Many now offer limited-time menus or promotions to draw in more customers.

In summary, while the heat makes life tough for Milwaukee’s food truck operators, their commitment to serving delicious meals shines through. Even on the hottest days, the love for food keeps them cooking.

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