MILWAUKEE — Two sisters are cooking up more than just soul food on Milwaukee’s Northside. At Jackson’s Soul Food, Redefined, they serve love alongside their tasty dishes. This vibrant spot now stands where a neglected car wash once was, bringing life and flavor to 6137 W. Fond Du Lac Ave.
Artavia Logan and her sister Jackie Jackson didn’t just want to open a restaurant; they aimed to create a sense of community. “We want this to be a safe and welcoming place, where everyone can enjoy great food together,” Logan shared. Their vision goes beyond dining; it’s about a fresh start for the neighborhood.
The transformation of this location highlights a bold investment in an area needing revitalization. With flower gardens and outdoor seating, Jackson’s invites families to relax and gather. “It’s about creating a fun place for everyone,” Logan added, emphasizing plans for family events and gatherings.
The sisters are also committed to community empowerment. They’ve hired around 20 local workers, providing opportunities for young people to contribute, like team member Elias Esquivel, who sees this job as a chance to turn things around in his life. “It shows that I can be better than I was before,” he said, reflecting on the positive influence of the restaurant.
Local reactions have been warm, with many expressing excitement about the new gathering place. Social media is buzzing with posts celebrating the launch and the delicious meals, which include family recipes that honor their heritage.
The shift from a forgotten car wash to a bustling eatery is part of a broader trend. Many communities are focusing on local businesses to boost the economy while fostering connections. According to a recent report from the U.S. Chamber of Commerce, 70% of Americans believe supporting local businesses strengthens their community.
Jackson’s Soul Food isn’t just about meals; it’s a movement towards uplifting the community. With their grand opening celebration coming up on August 8, the sisters are eager to share their vision and food with everyone. “What’s soul food without a family secret?” Logan asked, hinting at exciting dishes lined up for the event.
In a world that often feels divided, Jackson’s offers a welcoming atmosphere to gather, eat, and connect. It’s more than a restaurant; it’s a beacon of hope for change and togetherness in Milwaukee.
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