DJI is making waves in the tech world, but not in the way fans hoped. The company known for its drones is skipping the U.S. market for its new 8K Osmo 360 camera. This is a first for DJI as it moves beyond drones. There is uncertainty about whether this camera will ever be available officially in the U.S.
B&H and Adorama are taking pre-orders for the Osmo 360, priced at $549.99, and the “Adventure Combo” for $699.99. They also offer a wide range of accessories. If you’re interested, you might want to give these retailers a call, as they sometimes have inventory not yet listed online.
DJI has faced challenges with U.S. imports before, particularly with its Mavic 4 Pro drone. Though it’s offered at some retailers, it’s often out of stock or backordered. Adorama mentioned a potential shipment arriving in September, but details remain unclear.
Regina Lin from DJI stated that there are “multiple reasons” behind the decision not to release the Osmo 360 in the U.S. They haven’t provided a timeline for its availability. This uncertainty leaves many in the industry asking questions.
Recent trends show a growing interest in 360-degree cameras. According to a 2022 survey by ResearchAndMarkets, the global 360-degree camera market is expected to reach over $2 billion by 2026, driven by demands in content creation and virtual reality.
User reactions on social media have varied. Some are frustrated about the unavailability, while others are turning to alternatives from competitors. This situation highlights a larger trend in consumer tech where companies face logistical hurdles in reaching markets.
As tech continues to evolve, it will be interesting to see how companies like DJI navigate these challenges. The world of cameras is shifting, and consumers are eager for innovation.
For more detailed insights, you can check the ResearchAndMarkets report.
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