American Eagle is facing some backlash over a recent ad featuring Sydney Sweeney. The ad sparked a debate about whether a playful line about “genes” versus “jeans” had a more sinister meaning. This conversation took off online, drawing attention from various corners, including the White House and celebrities like Stephen Colbert.
In the ad, Sweeney states, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.” This line ignited discussions on platforms like TikTok, where some users argued the ad hinted at eugenics or even Nazi propaganda, given Sweeney’s blonde hair and blue eyes. Critics called it a “dog whistle” for racial issues, despite American Eagle’s history of inclusive advertising led by its Jewish CEO.
Many others dismissed these claims, suggesting they reflect a generation’s tendency to find offense where none exists. One TikTok user expressed frustration, saying, “The hate is exhausting.”
Sweeney hasn’t commented on the backlash but remains a prominent figure in Hollywood. After her breakout role in Euphoria, she continued her success in series like The White Lotus and movies such as Reality and Echo Valley. She’s not just an actress; her brand partnerships keep her in the spotlight. Recently, she launched a bathwater soap with Dr. Squatch, and she’s partnered with major brands like Armani and Ford. However, the controversy from the American Eagle campaign has led Baskin-Robbins, a brand she works with, to disable comments on their posts featuring her.
Interestingly, a recent survey shows that 68% of Gen Z consumers want brands to take a stand on social issues. This highlights how social media can influence public perception and brand strategies. In a climate where images and words have real weight, even a lighthearted ad can spark a significant debate.
For more insights on evolving consumer behavior, you can check this recent report from Statista on Social Media Trends.
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