Discover GOONDA: Karan Tacker’s Exciting New Lifestyle Drinks Brand You Need to Try!

New Delhi: A new lifestyle beverage brand called GOONDA has just hit the market. Founded by a group of experienced professionals, including actor Karan Tacker, the brand aims to offer something fresh and exciting.

GOONDA produces two main product lines: agave spirits under the name El Goonda and flavored energy drinks branded as Goonda Energy. The initial launch started in Goa and Maharashtra, with plans to expand to cities like Delhi NCR, Bengaluru, Pune, and Hyderabad by the end of 2025.

The idea for GOONDA came about during the pandemic. A diverse team worked together, bringing backgrounds from various industries like alcohol distribution, beverage production, branding, finance, and international trade. Their goal was to create a brand that blends cultural roots with global influences.

El Goonda features agave spirits in Silver and Reposado varieties, along with flavors like Coffee (Café), Picante, and Strawberry. These are packaged in compact 180ml bottles, making them easy to carry. Meanwhile, Goonda Energy offers a classic Original flavor and unique options like Sugar-Free Bubblegum and Cola.

Karan Tacker, the Brand Co-Founder, shared his vision: “We didn’t just want to launch a brand; we wanted to build a lifestyle around rebellion and freedom.” He emphasized that their agave spirits are made in India, choosing local production over imports from Mexico. They even playfully added “El” to the brand name to give it a twist.

The bottles are designed to be pocket-friendly, both in size and price. This strategy aims to connect with a younger audience looking for fun and accessible options.

Amol Sethi, the Head of Sales, expressed eagerness about their growth. “After launching in Goa, we are now aggressively distributing in Mumbai and Pune. We plan to expand to four more states this financial year and even reach the Indian diaspora abroad by 2026.”

Market trends show a growing interest in lifestyle beverages among younger consumers. According to a recent report by *Grand View Research*, the global functional drinks market is expected to reach $208.13 billion by 2026. This growth reflects changing consumer preferences towards health-conscious and innovative drink options.

As a sign of the brand’s early success, social media reactions have been positive. Users on platforms like Instagram and Twitter are sharing their excitement about trying GOONDA products, highlighting the unique flavors and packaging. This enthusiasm could give the brand an edge as it expands its reach.

In this competitive market, GOONDA aims to carve out a distinct identity by merging local culture with global trends. With a focus on community and innovation, it’s poised to make a mark in the beverage industry.

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