Goldie Chan has mastered the art of personal branding. As the founder of the branding agency Warm Robots, an author, and a recognized voice on LinkedIn, she has successfully navigated her career as an introvert.
Many people don’t realize the power of introverts in the workplace, according to Chan. She believes that building a personal brand was vital to her success. Early in her career, she worked behind the scenes in marketing and social media. In 2017, she took a leap of faith and began sharing short videos about branding on LinkedIn during its video feature trial.
“It started as a temporary project while I looked for a full-time job,” she recalls. What began as a simple experiment turned into a massive success. Chan posted over 800 daily videos, rapidly gaining a following. Now, she has over 100,000 followers on LinkedIn, which has opened doors for her, including a book deal and opportunities to share her expertise.
Chan’s upcoming book, Personal Branding for Introverts, offers practical advice for those who may shy away from self-promotion.
She insists that everyone has a personal brand, even if they don’t realize it. It can be as simple as what people know you for in your career. Building this brand allows you to control the narrative others create about you.
If the idea of sharing your brand feels daunting, you’re not alone. Many introverts express fear about stepping into the spotlight. Chan once felt the same way. To tackle her social anxiety, she set a challenge — speaking to someone new each day at her local coffee shop for a month. Small, consistent actions can lead to big changes, she suggests.
For instance, committing to one networking email a month or posting an update weekly can make a difference. “The more you practice, the easier it gets,” she points out.
Moreover, personal branding is not just about online presence. Engaging in social events or hobby groups can significantly contribute to your brand. These activities showcase your unique interests and can lead to unexpected career opportunities.
Chan likens personal brands to a central hub with various spokes; each small action connects back to your core brand. “Everything you do adds to your overall identity,” she explains.
A recent survey found that 70% of professionals believe having a strong personal brand is essential to career advancement (source: CareerBuilder). This highlights the value of taking charge of how you’re perceived.
As you consider your own journey, remember that building a personal brand is an ongoing process. Every step you take will lead you closer to shaping the career you want.
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