QNB Group, the leading financial institution in the Middle East and Africa, has kicked off the QNB Blue Pledge, a global effort focused on educating communities about protecting our oceans. This initiative is part of their environmental strategy and aligns with Qatar’s commitment to the UN’s Sustainable Development Goals.
As part of the QNB Blue Pledge, employees across different countries are taking proactive steps to safeguard marine environments. Heba Al Tamimi, QNB Group’s Communication Senior Executive Vice President, emphasized the bank’s dedication to balancing business growth with environmental care. She stated that this initiative reinforces QNB’s leadership in promoting sustainability across its regions.
In a meaningful launch in Doha, QNB employees released wish bottles that carried messages for a cleaner, healthier marine environment. Social media messages were also shared, encouraging communities to adopt eco-friendly practices and combat marine pollution.
QNB’s commitment extends beyond Qatar. For example, in Egypt, QNB staff participated in beach clean-ups at Al Alamein, emphasizing the importance of waste removal to protect natural beauty. They also utilized social media campaigns to engage the local community in marine conservation.
In Indonesia, an open workshop was held at Ancol Beach, educating participants about the dangers of plastic pollution and the importance of recycling. They turned plastic waste into sustainable products, highlighting practical solutions to environmental issues.
In Tunisia, QNB organized activities for employees’ children under the theme “Little Sea Guardians.” These sessions included hands-on workshops and interactive lectures to raise awareness about marine pollution’s impact on biodiversity. Participants even painted seascapes to express their connection to the ocean.
Recently, a survey by the Marine Conservation Society revealed that 80% of people in the UK want more action on ocean conservation. This reflects a growing global concern about the future of our seas, making initiatives like the QNB Blue Pledge even more critical.
QNB’s activities exemplify the organization’s commitment to environmental sustainability and community engagement. By promoting awareness and fostering eco-friendly habits, they are helping pave the way for a healthier marine ecosystem.
For more insights on ocean conservation efforts, you can visit the Marine Conservation Society’s website here.
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