In a big move to showcase India’s manufacturing strength, the government has introduced the ‘Made in India Label Scheme.’ This initiative aims to give Indian products a unique identity, boosting the nation’s commitment to self-reliance and positioning India as a key player in the global manufacturing landscape.
Building on Established Foundations
The ‘Made in India Label Scheme’ builds on the earlier ‘Make in India’ program started in 2014. Its goal was to attract investment, drive innovation, and create top-notch infrastructure. The scheme comes after the ‘Atmanirbhar Bharat’ (Self-Reliant India) initiative and the ‘Vocal for Local’ campaign, aimed at enhancing the reputation and visibility of Indian-made products.
What’s the Goal?
The primary aim of this new label is to ensure that products made in India are authentic and of high quality, especially those using local materials. It’s a voluntary certification that allows manufacturers to showcase that their goods are made in India, adhering to strict quality standards.
With each label, consumers can scan a QR code to learn more about the product, including its manufacturing location and other relevant details. This transparency not only builds consumer trust but also strengthens India’s manufacturing ecosystem.
Eligibility and Application Process
Manufacturers can apply if they produce or assemble their items primarily in India. Each product must meet defined quality and manufacturing standards. The application process is straightforward: manufacturers register online, submit necessary documents, and undergo a verification process before receiving permission to use the label.
Government Investment
To kickstart the scheme, the government has set aside ₹995 crores over the next three years. The hope is that, after this initial investment, the program will sustain itself. This funding plays a crucial role in India’s vision of becoming a SMART nation, focusing on sustainability and advanced technology.
Recent data shows India’s impressive position—10th in the Global Quality Infrastructure Index (GQII) 2023, highlighting the credibility and quality associated with the ‘Made in India’ label.
Implementing the Scheme
The government has a clear plan for rolling out the scheme, from establishing quality benchmarks to introducing digital verification through QR codes. This strategy aims to engage various sectors, including large manufacturers, small and medium enterprises (MSMEs), and even those in agriculture and horticulture.
Here’s how it works:
- Pilot Sectors: Initially, specific sectors will be identified based on existing quality standards and industry consultations to streamline the process.
- Value Addition: A minimum of 50% local value addition is required, although flexibility exists based on sector requirements.
- Phase-wise Strategy: Products will be identified, and their value chains analyzed to qualify for the label.
- Onboarding Enterprises: Compliant businesses can easily join the ‘Made in India’ portal and receive the label once they meet the necessary criteria.
Early Successes
The ‘Made in India’ label has already made strides in various sectors:
- Steel (2023): A branding project for steel products has launched, enabling consumers to easily identify quality steel products made in India.
- Textiles (2024): A partnership between the Quality Council of India (QCI) and the Khadi Village and Industries Commission aims to develop a labeling framework to enhance quality standards and support MSMEs.
- Electronics: New amendments to regulations are making compliance easier for the electronics industry, allowing for clear product information through QR codes.
Overall, the ‘Made in India Label Scheme’ is a promising initiative aimed at elevating the profile of Indian products both domestically and globally. With a focus on quality and authenticity, it has the potential to drive significant growth in India’s manufacturing sector. For more detailed information, you can visit the official Made in India website.
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