Cathay Partners with Mitsui Mall Group to Elevate Lifestyle Experiences in Southeast Asia

Kuala Lumpur is buzzing with news! Cathay, a well-known travel brand, has teamed up with Mitsui Mall Group to offer exciting perks to its members in Southeast Asia.

Starting now, Cathay members can earn 1 Asia Mile for every RM5 spent at two popular malls: Mitsui Outlet Park KLIA Sepang and Mitsui Shopping Park LaLaport BBCC. This means more miles for everything from shopping to dining. You can use these miles for flights with over 20 airlines or redeem exciting lifestyle products from Cathay.

To kick off this partnership, there’s a special offer: earn 2 Asia Miles for every RM5 spent until May 31, 2025. New members can even grab up to 1,000 bonus Asia Miles—300 just for signing up and 700 after their first purchase.

Cathay members can also enjoy exclusive privileges at both malls. At LaLaport BBCC, show your Cathay membership for access to discounts and rewards, plus a free luggage tag when you spend at least RM300. At KLIA Sepang, you can get a Tourist Privilege Pass by showing your passport, unlocking even more discounts.

Dominic Perret, Cathay’s Regional General Manager for Southeast Asia, mentioned that they aim to blend travel with everyday activities. It’s all about making it easier for members to earn rewards through regular shopping and dining experiences.

The partnership isn’t just important for Cathay; it reflects a growing trend where airlines expand their offerings beyond travel. With more people shopping online and seeking rewards, brands like Cathay are adapting to meet these new demands. According to a recent survey by Mordor Intelligence, the global loyalty market is expected to grow to $6.2 billion by 2027, highlighting the increasing value of rewards programs.

This collaboration also fits into Cathay’s larger strategy, connecting members with shopping experiences around the world—like in Taiwan and Japan—and enhancing their travel lifestyle.

For more details, check out Cathay’s official page.

As retail experiences evolve, Cathay is making moves to ensure its members reap the benefits, turning every shopping trip into a rewarding adventure.

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