KOTTAYAM: For many Malayalis, the image of a stout man with a big moustache and a palm frond umbrella is a beloved symbol of Onam. This figure is King Mahabali, or Maveli, who is said to visit his people during Thiruvonam.
Traditionally, Maveli’s portrayal as a plump figure represents abundance and prosperity. But this raises an interesting question: Should a noble king, celebrated for his bravery across three realms—heaven, earth, and the underworld—really be depicted as overweight?
A group of young doctors is taking a fresh look at Maveli. They aim to reshape his image to reflect a healthier lifestyle. Their goal is to encourage people to focus on good health, particularly in a state where lifestyle diseases are on the rise.
Kerala is often called the ‘diabetes capital of India,’ with many young people facing health challenges related to their lifestyle. To tackle this, mySugarClinic, a telemedicine platform, will launch a campaign titled “Fit Maveli, Fit Kerala” from August 22 to 25. This initiative will encourage fitness and healthy living, which is crucial given recent statistics showing drastic increases in lifestyle-related health issues.
Recent studies reveal that about 70% of adults in Kerala are either overweight or suffer from diabetes. This alarming trend highlights the need for better health awareness. Engaging portrayals, like a fit Maveli, can inspire individuals to reconsider their lifestyle choices.
The campaign’s fresh approach taps into modern health conversations. It draws on expert opinions suggesting that even small changes in diet and activity can significantly impact overall health. As social media buzzes with discussions around health and wellness, this reimagined icon can become a rallying point for change in Kerala.
By shifting the image of Maveli, the campaign not only respects tradition but also adapts to the needs of today’s society. Embracing these changes can help foster a healthier future for all.
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obesity,Maveli,Fit Maveli, Fit Kerala
