Researchers from Charles Darwin University (CDU) are calling for a new way to talk about the environment. Instead of focusing only on dire warnings, they suggest shifting to messages that inspire hope and action. This approach is called Positive Environmental Journalism (PEJ).
Dr. Awni Etaywe and Dr. Jennifer Pinkerton, both lecturers at CDU, argue that storytelling about shared values and practical solutions can engage the public more effectively than fear-based narratives. Their research shows that when people hear stories centered around care for nature, they feel more connected and responsible for taking action.
Dr. Etaywe points out that traditional alarmist news often drives people away. “If the message is always that things are hopeless, people tend to tune out,” he explains. In contrast, PEJ focuses on tangible solutions, which can inspire lasting change. Their study analyzed 30 online articles from outlets like ABC News and Guardian Australia, revealing that stories highlighting eco-cultural connections resonate more with readers.
The researchers believe it’s crucial to transform how we report on climate challenges. Dr. Pinkerton stresses that PEJ encourages active participation, turning audiences into advocates rather than passive observers. “When people feel respected and informed, they want to be part of the story,” she says.
This innovative research gained recognition by winning the Top Paper Award at the International Environmental Communication Association’s recent conference. Dr. Etaywe views this acknowledgment as a pivotal moment, offering valuable tools for journalists everywhere. “We need stories that demonstrate change is possible if we want audiences to engage,” he adds.
In a world where 78% of people feel overwhelmed by climate news, PEJ offers a fresh perspective. By sharing stories of success and community efforts, we can inspire action and hope. This approach could be not only a turning point in journalism but also a necessary step toward a healthier planet.
For those interested in learning more about this subject, a deeper investigation into PEJ can be found in the latest research from the International Environmental Communication Association.
