Empowering India: BJP Kicks Off Three-Month ‘Aatmanirbhar Bharat Sankalp Abhiyan’ Starting September 25

New Delhi, India – The Bharatiya Janata Party (BJP) is set to kick off a three-month campaign called ‘Aatmanirbhar Bharat Sankalp Abhiyan’ from September 25, 2025, to December 25, 2025. This initiative aims to promote self-reliance and local products, coinciding with heightened trade tensions due to recent tariffs imposed by the U.S. on Indian goods.

The campaign will start on the birth anniversary of Deendayal Upadhyaya and wrap up on December 25, honoring former Prime Minister Atal Bihari Vajpayee. Throughout this period, the BJP plans to encourage the “Vocal for Local” movement, which advocates for supporting local businesses.

BJP General Secretary Arun Singh will lead the campaign, which will involve various groups, including local governments, industry associations, cultural leaders, and youth organizations. A mix of activities is planned, such as conferences, rallies, fairs, and outreach events aimed at engaging communities and promoting local goods and services.

This emphasis on self-reliance aligns with Prime Minister Modi’s recent statements urging for greater independence in critical sectors, such as energy and technology. In his Independence Day speech, he highlighted the importance of domestic production in vital sectors and announced that exploration campaigns are currently underway in over 1,200 locations to secure necessary resources.

As the campaign progresses, it will be interesting to observe how public sentiment shifts toward local products. Recent studies show that interest in supporting local businesses has surged, especially during economic downturns. A survey by the American Independent Business Alliance revealed that 77% of consumers believe supporting local businesses is essential for fostering community and economic resilience.

Additionally, social media is buzzing with discussions around self-reliance initiatives. Hashtags like #VocalForLocal are trending, showcasing a growing movement across India, reflecting public desire for a sustainable economy.

This campaign emphasizes a crucial lesson from history: economic independence has always shaped nations. Just as previous movements in India have sought to uplift local goods, today’s efforts serve as a reminder of the collective power of community support.

For more information on trade policies and their impacts, you can refer to the World Trade Organization reports.

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