The world of sports business has evolved, and Dr. Bob Heere is at the forefront of this change. His work at the University of North Texas (UNT) has transformed the sport management program, preparing students for exciting careers in the industry.
Dr. Heere isn’t just a researcher; he’s a true innovator. With a wealth of international experience, he currently lives in Frisco, Texas, often called the “Sports City of the USA.” His focus now leans more toward working with the sports industry directly, enriching his students’ experiences.
In his role as Director of the Sport Entertainment Management program, Dr. Heere has expanded both the undergraduate and graduate programs. The online MBA has become the top-ranked program globally, while the on-campus version cracked the top 25 for the first time. This recognition highlights UNT’s growing reputation in sports business education.
A key factor in the program’s success is the partnership with the Dallas Cowboys. Dr. Heere has fostered this collaboration, leading to unique opportunities for students. Events like Cowboys Connect—where students can interact with team executives—allow them to tackle real-world challenges and network extensively.
Students gain hands-on experience by working on actual business cases alongside major teams in the Dallas-Fort Worth area. This close engagement bridges the gap between academic theory and practice, setting students up for success.
Dr. Heere also emphasizes collaboration beyond just the Cowboys. He has built strong ties with other teams like the Dallas Mavericks and FC Dallas. His extensive network allows for a variety of projects and internships, benefiting students immensely.
Recently, Frisco has emerged as a hub for innovation in sports technology. UNT is leading this shift with the launch of the UNT Sports Innovation Space, offering a platform for entrepreneurs and tech companies in the sports sector. Dr. Heere sees this initiative as vital for creating job opportunities and fostering growth in the industry.
Statistics show the effectiveness of this program. Over 70% of students graduating from the in-person MBA program find full-time positions in the sports field. Notably, opportunities for women in sports are increasing, a positive trend Dr. Heere and his team proudly support.
Students like Brittany Baerg exemplify the program’s impact. Her growth at the Dallas Cowboys illustrates the pathways opened by Dr. Heere’s guidance. “He challenged us to think strategically about sports,” she says, reflecting the program’s influence.
With a blend of core MBA courses and specialized sports classes, UNT’s program is preparing students for a dynamic and ever-changing industry. As the sports business landscape continues to evolve, so too does the educational framework designed to prepare its future leaders.
For detailed information on UNT’s Sport Entertainment Management degrees, you can explore their offerings here.
