Transforming Global Health Storytelling: The Inspiring Journey of Two Kenyan Journalists Launching a Game-Changing Startup

In Nairobi, two seasoned health journalists, Verah Okeyo and Anne Mawathe, were frustrated. They often spent weeks on in-depth health stories, only to see them boiled down to a few short paragraphs or cut completely. They dreamed of a space where health reporting could flourish—where stories could be told in full, capturing the complexities of health issues in Africa.

This dream turned into reality with the launch of DeFrontera. This platform aims to deliver comprehensive, evidence-based health journalism that highlights stories and insights often ignored by mainstream media. Their investigations dive into critical issues: the collapse of a maternal health program in Kenya, innovative strategies that have significantly reduced maternal deaths, and the alarming resurgence of diseases like kala-azar in northern Kenya.

Okeyo, the CEO, has a strong background in global health journalism, while Mawathe, the editor-in-chief, has decades of experience transforming complex health data into compelling narratives. Their combined expertise positions DeFrontera as a trusted source in African health reporting.

So, how does DeFrontera differ from traditional media? Okeyo points out that legacy outlets often prioritize stories based on their commercial value. In contrast, DeFrontera aims to tell impactful health stories that resonate with communities and decision-makers alike. They emphasize the need for a more analytical approach—beyond the typical headline—and strive to make complex health issues accessible to the public.

Mawathe emphasizes the importance of engagement; the conversation doesn’t end once a story is published. They return to communities to discuss the findings and gather feedback, which fosters a deeper connection and understanding.

But the duo faces challenges, especially in a media landscape riddled with inequities. African journalists often encounter skepticism, particularly from international editors who may have a narrow view of Africa’s health systems. For example, during the COVID pandemic, many underestimated Africa’s preparedness, despite its long experience with diseases like Ebola. When local journalists tell their stories, they challenge these misconceptions and reclaim the narrative.

Funding remains a pivotal issue. As a nonprofit, DeFrontera cannot rely on advertising. Instead, they must build meaningful partnerships. They currently receive support from organizations like the International Center for Journalism and the Gates Foundation, which provides them with some stability as they explore effective storytelling strategies.

Addressing mental health is crucial for Okeyo and Mawathe, especially when tackling heavy topics. They find value in fitness routines and discussions with each other to help process their experiences. This self-care is essential in a profession that often demands so much emotionally.

Emerging journalists in the Global South must navigate a challenging environment but can make a difference by sticking to the core of journalism: engaging with communities and prioritizing clear, impactful storytelling. Okeyo advises cultivating a deep understanding of health subjects and being resourceful in finding ways to sustain one’s work. Listening to real experiences and continuously learning is vital for creating stories that matter.

With DeFrontera, Okeyo and Mawathe are redefining health journalism in Africa, showing that dedicated storytelling can change perceptions while empowering communities. By addressing both local issues and global narratives, they are carving out a new path for future journalists.

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