Meta’s recent introduction of smart glasses at the Meta Connect conference took a bumpy turn during their live demonstrations. The company showcased three new models, including an upgraded Ray-Ban, a new Ray-Ban Display with a wristband controller, and the sporty Oakley Meta Vanguard.
However, the live demos faced significant hiccups. Jack Mancuso, a cooking content creator, asked his Ray-Ban glasses for guidance on a sauce recipe. When the glasses didn’t respond, he had to stop the demo, suggesting that the Wi-Fi may not have been up to par. In another instance, a scheduled WhatsApp video call between Andrew Bosworth and Mark Zuckerberg also failed, leading Bosworth to joke about the poor Wi-Fi conditions.
Later, Bosworth clarified these technical problems on Instagram. He explained that the glitches were more about resource management than Wi-Fi issues. A miscalculation caused all the glasses’ AI systems to activate at once during Mancuso’s demo, overwhelming their server capabilities. Bosworth likened the situation to accidentally launching a DDoS attack on themselves.
Zuckerberg noted that they practiced extensively, but real-time scenarios can be unpredictable. Bosworth confirmed that they encountered an unusual bug during the WhatsApp call when the display went to sleep, causing confusion with incoming notifications.
Despite these setbacks, Bosworth expressed confidence in the technology. He emphasized that, while the demos didn’t go as planned, the product itself performs well.
This situation reflects a broader trend in tech presentations, where the pressure of live demos can result in unexpected challenges. In a recent survey by TechCrunch, 62% of respondents noted experiencing issues with tech products during live demonstrations. This emphasizes the need for companies to prepare for the unpredictability of live tech showcases.
Bosworth’s insights remind us that even top tech companies can encounter failures on stage. They demonstrate the reality that successful products often undergo many trials before reaching consumers. And while these glitches can be disappointing, they are a part of the journey in the tech world.
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