Unlock Exclusive Lifestyle Benefits: Prime Bank Teams Up with Aamara Active

Prime Bank PLC and Aamara Active Team Up for Women’s Health and Wellness

On September 21, 2025, Prime Bank PLC announced a partnership with Aamara Active, a top boutique gym. This collaboration aims to provide unique lifestyle perks for its Women Banking and Priority customers.

During a signing ceremony at Prime Bank’s Gulshan office, officials highlighted that members will enjoy exclusive benefits tailored specifically for their fitness needs at Aamara Active. The gym is known for its state-of-the-art facilities and personalized services, making it perfect for busy professionals.

Mamur Ahmed, SEVP and Head of Branch Distribution at Prime Bank, and Nibras Panni, Executive Director of Aamara Active, put pen to paper on this agreement. Also present were Tamanna Quadry, who heads Women Banking at Prime Bank, and Md. Aminul Islam, Operations Manager at Aamara Active.

Prime Bank representatives emphasized that this partnership isn’t just about banking. It reflects the bank’s commitment to enriching the lives of its customers by offering lifestyle enhancements like access to premium fitness options.

Aamara Active is a leader in corporate fitness, known for its modern equipment and personalized wellness programs. This collaboration is expected to bolster customer loyalty by blending financial services with health and wellness benefits. Studies show that fitness can improve mental well-being, which aligns with the bank’s mission to support customers in all aspects of their lives.

As wellness trends grow, this partnership reflects a wider movement in the financial sector to offer holistic services. In a recent survey, 67% of consumers said they value companies that prioritize their well-being. This shift underscores the importance of integrating health and lifestyle perks within traditional services.

This partnership could set a trend, encouraging other banks to innovate and expand their offerings. Expect to see more financial institutions blending health and wellness into their customer experience.

For more updates, check out news sources like The Business Standard.

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