HARMAN International recently announced it has acquired Sound United, the audio company previously owned by Masimo Corporation. This acquisition adds renowned brands like Bowers & Wilkins, Denon, and Marantz to HARMAN’s impressive roster.
This move is more than just a business deal; it’s a strategic step to enhance HARMAN’s audio offerings in home and car audio systems, as well as headphones and other electronics. By combining resources, HARMAN aims to provide customers with a wider selection and improved innovations.
Dave Rogers, HARMAN’s President of the Lifestyle Division, expressed excitement about the acquisition. He emphasized HARMAN’s goal of enriching lives through exceptional audio and highlighted the alignment of Sound United’s commitment to sound quality with HARMAN’s values. This merger opens up growth opportunities that could elevate HARMAN as a leader in the audio industry.
Sound United will function as a standalone unit within HARMAN. This structure allows it to maintain its unique identity and customer base while leveraging HARMAN’s global reach. The collaboration will enhance Sound United’s capabilities and support advancements in audio technology, setting the stage for future innovations.
Recent surveys indicate a growing consumer interest in high-quality audio experiences, especially as people continue to invest in home entertainment systems. According to industry reports, the home audio market is projected to grow significantly over the next few years, driven by increased demand for immersive sound experiences.
The conversation around audio quality is also trending on social media. Many users share their favorite sound equipment and experiences, creating a vibrant community around high-fidelity audio. This user engagement reflects a broader trend where people seek richer audio in their everyday lives, from casual listening to serious audiophile experiences.
With Sound United now part of HARMAN, the future looks bright for audio enthusiasts eager for innovation and exceptional sound quality.
For additional insights on audio technology trends, you can explore the Consumer Technology Association for up-to-date industry reports.
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