Booking.com’s recent Taste of Home Asia Pacific report shows how food is becoming a major part of holiday home experiences in 2025. Travelers now seek holiday rentals that offer not just a place to stay, but also the opportunity to eat, cook, and connect.
This insight comes from a survey of over 8,000 travelers across the Asia Pacific region, highlighting that food-driven experiences are influencing travel choices. As people look for more meaningful vacations, holiday homes play a key role in this shift.
The Rise of Culinary Travel
Food shapes travel for many, especially in Australia, where 79% of travelers say it influences their plans. Holiday homes are ideal for those who want flexibility and privacy while enjoying meals. About 46% of travelers prefer rentals for these reasons, and 82% say they have chosen a destination just for its food.
Dining out is popular too. Around 62% of Australian travelers make a point to eat at local restaurants, and 36% pick holiday homes for better access to local dining.
Key Trends in Culinary Vacation Rentals
Four main trends highlight how food is transforming the holiday rental experience:
New Culinary Leaders: The traditional family cooking role is changing. Only 13% of travelers rely on mom for meals. Instead, younger generations, especially Gen Z, are stepping up. About 38% of Gen Z cook family recipes, making it a fun family bonding activity.
Holiday Kitchen Types: Almost all travelers (97%) notice shifts in their cooking habits while on holiday. Four cooking “personalities” are emerging:
- Traditionalists stick to family recipes (38%).
- Experimenters thrive on trying new dishes (34%).
- Minimalists opt for quick and easy meals (42%).
- Socialites enjoy cooking together (34%).
Trolley Tourism: Forget typical souvenirs; many travelers now visit local markets and grocery stores. In Australia, 88% enjoy shopping for local ingredients, with this figure rising to 96% among frequent holiday-home users. This trend not only supports local economies but also enhances the culinary experience.
Portable Pantries: Travelers are packing their favorite spices and cooking tools, creating “portable pantries.” This trend is prevalent in Australia, with 80% bringing items like tea, sauces, and even BBQ equipment. Similarly, travelers from India, South Korea, Vietnam, and other countries are doing the same.
Conclusion
Travelers today value food as a key part of their holiday homes. These rentals provide opportunities to connect with local cultures through culinary experiences. From cozy beach houses to city apartments, holiday homes cater to those looking to explore new flavors and create lasting memories.
This study underscores a growing trend in travel—a move towards meaningful, food-centered experiences that offer connection, creativity, and cultural immersion. For more insights, you can check Booking.com’s comprehensive findings here.
