Apple has recently taken steps to address a common concern among shoppers: scratches on their display units, especially with the new iPhone 17. Many customers noticed marks on the phones right after their launch, leading to visible complaints.
According to industry sources, the scratches were primarily caused by worn-out MagSafe stands used in Apple Stores. These stands have metal rings that can scuff the phones when they are removed. Apple clarified that these marks are not permanent scratches but rather material transfers from the stands. They are removable with proper cleaning.
To tackle this issue, Apple has started placing silicon rings around the edges of their stands at some locations, like the new store in Ginza, Japan. However, this solution does not address any existing scratches that have already occurred.
In an effort to keep demo units looking their best, Apple has also advised retail employees to clean the backs of display models more frequently. Reports indicate that they are using a special cleaning solution mixing salt with their usual cleaner. Although the exact recipe remains a mystery, it has proven effective for some users, even allowing them to remove the marks from their own devices.
Interestingly, cleaning with a mixture of water and sea salt has worked for some users at home, with positive results reported on social media. This simple mix seems to outshine traditional cleaners like isopropyl alcohol for removing unwanted marks.
Experts suggest that keeping devices clean not only maintains their aesthetic but may also enhance resale value. A recent survey indicated that 70% of people value the condition of a device when it comes to selling or trading it in. Regular maintenance could prevent small issues from becoming larger problems down the line.
In conclusion, Apple’s approach to handling scratches on display units shows their commitment to customer satisfaction. With ongoing efforts to improve, it’ll be interesting to see how these changes affect user experiences in the future. Have you encountered similar issues with your devices? Let’s chat about it!
