During a challenging year for public media, there’s some uplifting news: Reading Rainbow is making a comeback!
This beloved PBS series is returning as a digital show, launching on Saturday, October 4, on KidZuko, a YouTube channel for kids managed by Sony Pictures Television. Mychal Threets, a librarian and digital creator, will host the new version.
New episodes will release every Saturday through October 25. Alongside these episodes, viewers can expect companion videos that dive deeper into the joy of reading.
The original Reading Rainbow aired from 1983 to 2006, hosted by LeVar Burton. It focused on the magic of reading and literacy, a mission the new series will carry forward. A trailer for the revival hints at exciting guest appearances, including stars from shows and movies. Notable voices like Adam Devine, John Legend, and Chrissy Teigen will narrate stories, adding a fun twist.
However, public media faces significant challenges today. This year, for the first time in decades, the government cut $1.1 billion in federal funding for public broadcasters like PBS and NPR. This could lead to budget cuts at local PBS stations, making the revival of such a classic show even more noteworthy.
Interestingly, public media’s challenges today are echoed by history. In the 1980s, public funding provided robust support for PBS, enabling shows like Reading Rainbow to thrive. Recent studies show that audience trust in public media remains strong, with about 75% of Americans stating that public media has a positive impact on their community.
This revival comes at a crucial time. As digital content becomes a primary source of entertainment for younger generations, Reading Rainbow’s new format may help bridge the gap, inspiring kids to love reading.
Overall, while public media is navigating a tough landscape, the return of Reading Rainbow offers a glimmer of hope and excitement for current and future readers alike.
You can watch the trailer below:
Source link
PBS,Reading Rainbow
