Perplexity has opened up its Comet browser for everyone to use for free. This move aims to rival established names like Google Chrome and new challengers like the AI-driven Dia from The Browser Company. Recently, the startup also introduced a “background assistant” feature for paid subscribers, helping users manage multiple tasks seamlessly.
Originally launched three months ago for users paying $200 a month under the Max plan, Comet has generated significant interest, with “millions” joining the waitlist. The standout feature of Comet is the sidecar assistant, which aids users by answering questions about the web page they’re on, summarizing content, and navigating sites.
Comet’s shift to a free model presents an opportunity to attract more users amid fierce competition. However, Perplexity needs to demonstrate that the assistant can deliver real productivity benefits; otherwise, users may stick with browsers they already know.
Free users can access essential tools, such as Discover, which offers personalized news, and Spaces for project organization. There are also features for shopping, travel, finance, and sports updates. Paid subscribers enjoy additional perks like access to advanced AI models and the new background assistant, which performs tasks like emailing and comparing prices while users focus on other work.
The background assistant operates in the background, allowing users to instruct it to handle multiple tasks, such as sending emails or finding the best flight. Users can check task progress through a central dashboard and intervene if necessary.
As competition heats up, Perplexity is working hard to prove the effectiveness of Comet and its features. In 2023, user expectations for browser functionalities are higher than ever, with stats indicating that 72% of internet users would consider switching to a new browser if it offered significant productivity improvements.
Ultimately, whether Comet can carve out its niche in the crowded browser market will depend on how well it meets those user needs. Stay updated on developments in browser technology by visiting resources like TechCrunch for the latest insights and trends.
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