Empowering Nagaland: Dy CM Patton Launches ‘Atmanirbhar Bharat Sankalp Abhiyan’ to Boost Local Products and Self-Reliance

The Bharatiya Janata Party (BJP) in Nagaland, guided by Deputy Chief Minister Y. Patton, recently kicked off the “Atmanirbhar Bharat Sankalp Abhiyan.” This vibrant 90-day campaign aims to promote Indian-made products and self-reliance among citizens, echoing Prime Minister Narendra Modi’s vision.

During a press conference at the BJP headquarters in Kohima, Patton spoke passionately about the significance of supporting local products and preserving Indian culture. He introduced the slogan “Har Ghar Swadeshi, Ghar-Ghar Swadeshi,” highlighting it as both a mission and a source of collective strength.

Patton reminded attendees that the idea of Swadeshi has deep roots in India’s history, tracing back to the independence movement with leaders like Lokmanya Tilak and Mahatma Gandhi. Initially focused on khadi—hand-spun cloth—the Swadeshi movement has grown to encompass advanced technologies, defense production, and culturally rich crafts.

In his remarks, Patton pointed out that after India gained independence, reliance on Western development models had weakened local industries. He referred to Dattopant Thengadi, who in 1964 revived the Swadeshi spirit by advocating for economic self-reliance. His ideas helped inspire the Atmanirbhar Bharat movement that began in 1991 and has gained new momentum under Modi’s leadership.

Patton outlined three key pillars supporting this movement: Swadeshi (Indian goods), Swabhasha (Indian languages), and Swabhusha (heritage and aesthetics). He emphasized that these are essential guiding principles as India aims for a developed future.

The campaign will feature various events nationwide, such as online quizzes, essay competitions, and seminars for traders and professionals. Patton called for everyone to join in these activities, emphasizing that the Swadeshi message should resonate in every community.

He concluded with a strong reminder: “The commitment to Swadeshi is our shared responsibility. We must make it a part of our everyday lives. This is more than just a campaign; it reflects our love for our country.”

In recent discussions about local products on social media, many users have expressed their support for the initiative, showcasing a growing trend towards embracing homegrown goods. Recent surveys have shown that 72% of consumers are now more inclined to buy locally produced items, highlighting a shift in mindset.

For more detailed insights on indigenous production efforts, you can refer to the Ministry of Commerce and Industry of India.

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