Is the Kirkland Signature Breakfast Item at Costco Losing Its Appeal? Shoppers Weigh In – Discover the Truth on Chowhound!

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Is the Kirkland Signature Breakfast Item at Costco Losing Its Appeal? Shoppers Weigh In – Discover the Truth on Chowhound!

Costco’s Kirkland Signature brand is usually a favorite for quality and price. However, not all products hit the mark. Some items, like the Kirkland frozen breakfast sandwiches, have drawn criticism recently. Once a go-to breakfast option, many customers now say these sandwiches have lost their charm.

These breakfast sandwiches feature applewood smoked bacon, cage-free eggs, and cheese, all nestled in a spiral butter croissant. They’re convenient and fully cooked, making breakfast quick and easy. The best way to heat them is in an air fryer, taking just four to six minutes, but a microwave works too.

However, rumors of “shrinkflation” have surfaced. Some shoppers feel that the quality and quantity of ingredients have declined. Let’s explore what people are saying and whether these sandwiches are still worth a try.

Less Bacon = Unhappy Customers

The main concern from customers on platforms like Reddit is the bacon portion. Many claim it has been reduced significantly. One user exclaimed, “Instead of the little pile of bacon, you get this thin little sheet.” Another noted the bacon makes up only about 20% of what it used to be.

This trend aligns with the rising bacon prices in 2023, which saw a substantial increase. It’s not just the bacon quantity that worries shoppers; there’s inconsistency in sandwich sizes as well. Some sandwiches still have a decent amount of bacon, while others fall short.

Pricing is also a debate. A box of eight Kirkland sandwiches is around $18.72 through Costco Same-Day Delivery, but prices vary by location. For comparison, eight Jimmy Dean croissant sandwiches cost only $11.46 at Walmart. Many feel making breakfast at home is now more appealing.

Experts suggest that the decline in ingredient quality and rising prices reflect broader trends in the food industry. According to a report by the U.S. Bureau of Labor Statistics, food prices increased by 11.4% in 2022 alone, making consumers more value-conscious and critical of their purchases.



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