Apple Bids Farewell to the Clips App: What This Means for Creators and Users

Apple is gradually ending support for its Clips app, removing it from the App Store. As of October 10, new users can no longer download it, but current users can still access it on their devices. If needed, they can reinstall it from their Apple accounts.

Without future updates, using Clips may become more challenging. Apple suggests users save their video creations to their photo library for easier access via other apps.

Introduced in 2017, Clips aimed to compete with platforms like Snapchat and Instagram Stories. It allowed users to combine photos and videos with fun effects, music, and emojis. However, early reviews, such as one from TechCrunch’s Brian Heater, noted its simplicity and potential as a showcase for Apple’s tech capabilities, rather than as a social network.

Despite some updates, recent enhancements have primarily addressed bugs, with little new content. Apple fans on Reddit reacted to the discontinuation with little surprise, mentioning they either hadn’t used Clips in years or had never discovered it at all. Today, with innovative apps like Sora from OpenAI rapidly gaining popularity—over 1 million downloads—Clips may seem outdated to many.

As we move forward into a tech landscape dominated by generative AI and real-time video editing, shifts like this are common. Adapting to new trends can sometimes overshadow older technologies, making them less relevant. It’s a reminder of how quickly the digital world evolves.

For more information on Apple’s ongoing app support strategies, you can check out their support page.

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