Gen X and Millennials Embrace Health AI Solutions Amid Caregiving Challenges: Key Survey Insights

Generation X and Millennials are leaning heavily on artificial intelligence (AI) tools in healthcare. A recent survey by PwC shows that both generations are feeling the pressure of supporting children and aging parents. More than 70% of them are either using or interested in AI-assisted diagnosis products, compared to 56% in the overall population. They are also keen on AI-backed care navigation tools, with 73% expressing interest, while only 53% of the total population feels the same. Thom Bales from PwC suggests this interest is driven by their busy lives and a desire for simpler solutions.

The survey, which included over 4,000 American adults, highlights a growing concern around healthcare costs. Approximately 75% of respondents expressed anxiety over expenses not covered by insurance and the costs of long-term care. About 70% worry about out-of-pocket costs and high insurance premiums. Notably, almost 30% admitted they had postponed medical care due to financial constraints.

These worries are particularly intense for the “sandwich generation,” who care for both kids and aging parents. Over 60% of Gen X and Millennials are apprehensive about affording healthcare if they lose their job or benefits. Despite these concerns, there is some optimism. Many believe advancements in medical technology and AI could enhance the healthcare landscape. About 44% of those surveyed expect improvements over the next decade.

Younger generations are also more inclined to explore healthcare options outside traditional settings. Nearly half of Gen Z and Millennials have visited retail clinics in the past year, compared to 33% of the overall population. They also tend to trust digital health apps and AI technology more than older generations. However, it’s interesting to note that Gen Z’s trust in primary care physicians is nearly 30 percentage points less than that of Baby Boomers. They seem to prefer more modern options, like retail and tech companies for their healthcare needs.

Cultural shifts indicate that younger generations are seeking flexible care that fits their lifestyles. Bales emphasizes that convenience is key for these patients who often face hectic schedules. During times of sickness, they are more likely to head to an urgent care center rather than wait for a regular appointment.

This trend reflects a larger movement towards integrating technology into healthcare, as it aims to address not just medical needs but also the lifestyle demands of today’s caregivers. Understanding these dynamics is crucial for healthcare providers as they adapt to meet the needs of a changing demographic landscape.

For more detailed insights on healthcare trends and the evolving role of AI, check the findings from PwC’s survey here.

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