Verywell Health and People, both part of Dotdash Meredith, are joining forces with Survivornet to enhance their video content. This partnership marks a significant step in providing engaging health-related videos to a broader audience.
Over the next few months, they’ll integrate more than 100 hours of Survivornet’s video content into their platforms. Survivornet focuses on cancer stories and information, and this collaboration aims to tap into People’s vast audience to connect with more patients.
Alysia Borsa, the president of the health group at People, highlighted the importance of patient-centered stories. She believes the partnership can offer practical support while also branching out into lifestyle content. “We can use our platform to reach more patients than ever,” Borsa explained.
This collaboration aligns with Dotdash Meredith’s strategy to expand its video content offerings. Verywell Health has recently released several new video series, showing a commitment to distributing expert health information.
Survivornet’s CEO, Steve Alperin, noted the shared mission of both companies: to support patients with accurate and compelling health information. “We believe in telling real stories that resonate with people,” Alperin said. This partnership also aims to include everyday patient experiences, which can often feel more relatable than celebrity stories.
Engagement is vital in this initiative. Both companies plan to measure success through consumer interaction with the content and revenue from advertisers. They expect that by providing valuable, authentic stories, they can build trust with viewers.
A recent survey by Morning Consult found that 73% of people prefer content that reflects real-life experiences over promotional materials. This data suggests that consumers are hungry for genuine stories, making the focus on patient narratives even more strategic.
The partnership is designed to be flexible and evolve over time. If they can maintain a strong connection with their audience, both companies believe the resulting benefits will come naturally. “We think this partnership will be a game-changer in how we reach medical marketers,” Borsa said.
For more insights on the importance of authentic health communication, you can visit Harvard Health Publishing. This will give you a broader understanding of how effective storytelling can impact health education.
