If you love candy, New Jersey is the place for you. One of the biggest candy stores in the world, IT’SUGAR, has five locations in the state. The standout is in the American Dream Mall in East Rutherford. This isn’t just any candy store; it’s America’s first candy department store with over 10,000 sweet options.
Walking into this three-story shop, you’re welcomed by an amazing 60-foot Statue of Liberty made entirely of jelly beans. You’ll see life-sized candy characters next to rows of everything from classic favorites like Hershey’s to nostalgic treats like Retro Sours. The novelty items are off the charts, featuring things like Churro Cotton Candy and the infamous Death by Sour Box, which is filled with sour candies that pack a punch.
IT’SUGAR was started by Jeff Rubin in 2006, with the first store in Atlantic City. Today, there are over 100 locations across the U.S. and Canada, showing just how popular it has become. Whether you’re visiting the flagship store in Atlantic City or checking out the one in the American Dream Mall, you’re in for a sweet surprise.
What to Know Before You Go:
- IT’SUGAR has locations in Ocean City and Wildwood, but they’re only open during the summer. Check Google Maps or the IT’SUGAR website for seasonal hours.
- The Atlantic City store is next to Caesar’s Palace and open year-round, making it an easy stop for a sweet treat by the ocean.
- The East Rutherford location is also open daily, but parking can take a while, so plan ahead to explore all three levels of sweets.
Customers love IT’SUGAR, with many adults reminiscing about their childhood candy while kids explore a candy wonderland. However, some shoppers find the prices a bit high, especially for everyday candies that are cheaper at grocery stores. It’s a good idea to stick to unique finds here, like imported chocolates from Dubai, since prices may rise in the future.
A recent survey found that nearly 75% of consumers enjoy exploring specialty candy shops, showing how popular these sweet destinations have become. So, if you’re looking for a fun day out—or just a place to satisfy your sweet cravings—IT’SUGAR is definitely worth a visit.
For more fun food insights, you might want to check out Food Republic.
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American Dream Mall, New Jersey, East Rutherford, sweet treats
